Skinni Skincare
Designing An Ecommerce Website & Online Brand For anti-aging based beauty products
The Development
Preparations
This brand was brand new, which put an even heavier emphasis on the importance of competitive analysis. At the time there were major players in the industry that had a majority market share, so we needed to lean more heavily into our niches then we might traditionally do.
User Research
We already had some user information based on the clients data, however we wanted to find a way to break into new demographics. The primary user that we have been interacting with beforehand was between the ages of 30 & 50, but we wanted to capture a slightly younger audience as well.
The Design
I wanted to try and remove as much bias as humanly possible in this design, due to the nature of the client base and a major part of this branding being medically backed. The design featured soft corners, clean typography, and modern coloring & spacing to keep the process as simple as humanly possible.
Project Summery
This project hasn’t officially launched yet, although this project had a considerable amount of research that went into it, the client has chose to hold off until further notice. Once the website launched I will have more insight as to the successes & oversights of the project.
